Military heroes?

[kiterunner]

This week's "Findmypast Fridays" email is headed "discover military heroes in your family tree and much more" but the only new military databases that they mention are "Middlesex, Poplar Military Tribunals 1916-1918 Was your ancestor a conscientious objector?" and "Northamptonshire Military Tribunals 1916-1918 Find out if your ancestor was too important to send to war".

The genealogy websites seem to automatically attach the word "heroes" to any military database whatsoever nowadays!